The CVC awareness campaign from Siemens Healthineers

For Siemens Healthineers, CBE DIGIDEN implemented a digital CVC awareness campaign (CVC = Cardio Vascular Care) that brings the company’s strengths and innovative power to life in an emotional way. CBE DIGIDEN was responsible for the comprehensive conception and implementation of the campaign.

The challenges:

Creating emotional bonds in a digital world: The extraordinary campaign aims at emotional storytelling to strengthen the brand’s trust among the target group (cardiologists) without directly presenting solutions and products. In the increasingly digitalized world, creating an emotional bond with the target groups represents a significant challenge. Although digital platforms offer extensive opportunities for disseminating information, establishing a deep emotional connection requires innovative approaches that go beyond conventional digital interactions. It is important not only to reach users, but also to touch them emotionally and build a lasting relationship that goes beyond the screen.

Time pressure when planning an international campaign: The difficulty was to plan and execute a complex, cross-border campaign in a tight time frame of just three months. Numerous actors from four different countries were involved, which made coordination and communication significantly more difficult. This constellation required exceptional flexibility and the ability to quickly adapt to unforeseen challenges throughout the project.

Increasing digital reach: In a digitally connected world, effectively addressing and engaging the target group via various digital channels is crucial. The challenge was to orchestrate the multitude of digital media in such a way that maximum visibility and interaction with the audience was achieved without losing the consistency and power of the campaign message.

In summary:
The campaign presented CBE DIGIDEN with several challenges: coordinating the global testimonials, emotionally and dramaturgically shaping the campaign across different countries and a very tight project timeframe.

Our solution: A creative and agile concept

Through the innovative concept of a virtual theater, the campaign emotionally interweaved the stories of innovators, doctors and patients, creating a strong emotional connection. This dramatic depth, enhanced by the musical accompaniment of a choir, offered a unique experience that underlined the transformative power of innovation and demonstrated a deep understanding of emotional resonance with the target audience.

The campaign benefited significantly from an agile project management approach and the selection of reliable partners. This strategic planning and flexibility made it possible to respond quickly to challenges and successfully implement the campaign despite the short implementation period of three months and the involvement of numerous actors from four different countries.

By intelligently combining and strategically connecting various digital media, the campaign created a comprehensive and multi-layered user experience. The use of social media, a dedicated landing page and other digital platforms not only increased visibility but also specifically promoted interaction with the target groups, which significantly increased the reach and effectiveness of the message delivery.

Implementation:
CBE DIGIDEN developed a concept in which a virtual theater served as a stage to tell the stories of the heroes – innovators, doctors and patients. A choir sang the entire soundtrack, creating an emotional connection between the stories. Agile project management methods and cooperation with reliable partners in different countries enabled a flexible and efficient implementation of the campaign.

The result: A successful and versatile campaign

The campaign was launched on time and with impressive results. The high interaction rate and positive feedback demonstrated the success and emotional impact of the campaign. Its universality and scalability made it possible to use the campaign in different contexts, thus maximizing its reach and effectiveness.

Conclusion

The Siemens Healthineers CVC awareness campaign implemented by CBE DIGIDEN has shown how digital storytelling can tell emotional stories and appeal to different target groups. CBE DIGIDEN has proven that it can not only implement complex, multinational projects efficiently, but also enrich them with creativity and emotional depth to create impressive and sustainable campaigns.