Veolia: New 3D corporate design at E-world

Veolia Environnement is a global leader in the field of environmental services. In 2014, CBE DIGIDEN was faced with the challenge of adequately showcasing and positioning the company in line with its economic importance and complex range of services. In 2014, the agency was responsible for Veolia’s trade fair presence at E-world, a trade fair for the energy and water industry, for the fourth year running.

Veolia’s graphic corporate design was analyzed, interpreted three-dimensionally and further developed. This resulted in a 3D corporate design for the trade fair, which was subsequently used for numerous other communication measures and, thanks to its modular structure, could also be used in a wide variety of spatial situations.

Touch display applications and motion graphics
The stand design was also continued on a multimedia level. Under the motto “Discover Veolia”, a multi-part media wall conveys brand values via moving image content, while touchscreen terminals provide visitors with more detailed information about Veolia’s products and services.

iPad app
In addition, CBE DIGIDEN developed an application that communicated trade fair-specific corporate content on an iPad. The interface of this iPad application was adapted to the respective consulting situation at the trade fair. Large control elements and a transparent menu structure allowed for quick and easy orientation. Videos, visual graphics and other multimedia elements complemented the information on offer. A local wireless network guaranteed data transfer to the iPads of the company’s consultants, while a tablet PC acted as a communicative interface between consultants and trade fair visitors.