The long-established company Faber-Castell wants to encourage children’s creativity with the “The world is colorful” tour. On the tour through ten cities in Germany, Norway and Denmark, the world’s largest children’s art book is being created.

CBE DIGIDEN is responsible for regional and national press relations before and during the entire tour. We are also responsible for recruiting regional tour partners and designing the campaign logo.

CBE DIGIDEN develops a multi-level communication strategy. Target group-specific media cooperation, continuous information and exchange with trade media representatives as well as intensive press work on site form the pillars of the concept. Graf von Faber-Castell is personally available as an interview partner in some cities.