BG BAU is the employers’ liability insurance association for the construction industry and plays a key role in promoting occupational safety and health protection in the construction sector. From 2016 to 2019, CBE DIGIDEN was responsible for the communication support of the internal program “Service provider BG BAU”. The aim was to strengthen the organization’s self-image as a modern service provider. Through strategic consulting and sustainable measures such as the development of a central idea, events for the approximately 4,000 employees, an employee magazine and an intranet area, transparent communication was ensured and the memory of change was positively expanded.

An interactive program tour communicated both the necessity and the opportunities of the change process: over 1,500 employees at 13 locations were reached with a dialogue-oriented and participatory event concept.

The film “The changing construction industry” spans the arc from the age before accident insurance to the current services of BG BAU and the future of the construction industry. Drones, 3D printing and computer-assisted exoskeletons show where work in the construction industry and at BG BAU is heading.