Create PR & content with storytelling

The best communication strategy is nothing without well-thought-out storytelling. With every good story that is worth sharing from person to person, the “sexiness” of the topic and the joy of dealing with complex issues grow. Regardless of whether it is about texts, images, stories, films or community management: We hit the right note, develop exciting content that ensures resonance and success, and bring the right understanding of reach and algorithms. Because if you want attention, you have to be original, hit the nerve of your audience and give them something to talk about – online, at the coffee table, in the classic media and on posters as well as in social media.

How do we do that? By using our know-how and curiosity to pick up the right topics, translate them into the language of the target groups and bring them into the formats of their channels. By involving all important stakeholders – customers, employees, applicants, brand ambassadors, influencers, opinion leaders, politicians and NGOs – and proactively shaping the dialogue with them. In digital channels where real eye contact, handshakes and pats on the back are missing, social media communication becomes needs-oriented relationship management with your community. Accompanied and reinforced by out-of-home, print and event formats that meet your target groups in the analogue world and thus bring them even closer to you on the Internet.