Gamified Ads that Turn Interaction into Conversions

Display ads you don’t just see, but experience: For Deutsche Telekom, we develop gamified HTML5 banner ads for the Internet and TV/streaming product segments, transforming traditional online advertising into interactive experiences. The goal is to maximize product awareness and specifically increase click-through rates (CTR).

We leverage mechanics such as quiz formats, scratch & reveal, swipe-to-reveal, and mystery box logics, where users uncover, select, or discover content. Each interaction activates key triggers like curiosity, control, and reward—leading directly to action.

The technical implementation is based on high-performance HTML5 ads in various formats, optimized for all devices and publisher specifications. Combined with clear call-to-actions, this results in ad formats with demonstrably stronger CTR and conversion performance.